Refresher Course...Supra 101
George Fowler has been part of the boat business since he and Rob Shirley built the first MasterCraft in a garage. He is also the founder of Ski Supreme, Supra, Moomba, Aztec and now, Backwoods Boats. It's been an interesting ride . . .
L10: What's next on your agenda?
GF: I left and I took my $25,000 and started Supra in February of '80. At that time, when I started Supra, we were going to make a real recreational inboard ski boat. A cross between maybe a Sea Ray and a Ski Supreme or a MasterCraft.
L10: Now where was this at? In Tennessee still?
GF: In Tennessee. Right outside of Maryville, a little town called Greenback. MasterCraft was in Maryville. One of the little communities outside of it was Louisville, that's where Ski Supreme was. And then a little to the south of where MasterCraft was Greenback. I rented an old farmer's co-op warehouse where they stored fertilizer. I started Supra there.
L10: Now you had no partners at that time?
GF: No. I didn't have any partners. In '80 we were in another recession, big time. I liked that because if you try to get in a business when everything's running hard, it's like trying to get on a merry-go-round at full speed. It's hard to grab it and jump fast enough. So I felt that the best time would be to start in a real down economic situation so when the economy got better we could grow with the economy. So we started. We built a wide, high sided, fat looking boat. And it was a closed bow. We made three models of that boat by just changing the windshield style.
L10: What was the first model?
GF: It was Supra. One was called the Sport. One was called the Star. And the other one was called the Beast. In the Beast we put a big 454 in there. The side windows was what we changed on the windshield to make them look different. And of course the graphic name on it. We kind of broke new ground with this fat model. We even advertised it as just a family run-about and ski boat. After the lawsuit with Rob Shirley and MasterCraft I couldn't afford to retain an attorney for somebody coming after me again. So I went off in the southern area where CorrectCraft and MasterCraft and these other guys wouldn't even think at all. I wanted to get established before I did anything to invade their territory. So we started with this fat thing. They all laughed at it. But the people that still have them love them. The old ones.
L10: They're almost reminiscent of the boat that's now known as the Supra Launch, aren't they?
GF: Yeah, they sure are. They were all closed bows. So in '83 we cut the front of the boat out and made a bow rider.
L10: Now that was the first example -
GF: We called it the Supra Rider. And it was the first open bow inboard family ski boat at the time.
L10: The first inboard open bow?
GF: Yes. A friend of mine had a Sea Ray open bow. I sat and watched him and his family for two weekends using their bow ridge. And I thought, "Well, this makes good sense. We can waterski with the rope on the tow line.
Everybody's got to get up in the front, out of the rear seat, so we'll just open the bow up. It'll work and we'll make this open bow and families can still have a ski boat, and high sides will make everyone with kids feel safer. We were all comfortable with that so we went that way.
L10: What was the market response?
GF: Oh, it was real good. The biggest thing that I did different was that I didn't really make it a true walk through like you would see in a Sea Ray or in a lot of the boats today. I made a padded "playpen" area up in the front so that I could use the room that the walkthrough takes up for storage. I built in a cooler and made storage underneath the bow area. My goal was - is still - to make a smoother riding direct drive inboard ski boat with lots of room to put all your towels, pocketbooks and stuff