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Chris, I agree with you. SC seems to do a lousy job of marketing their product and i have only seen it get worse and worse. In september I went to the surf expo in orlando and every boat maunfacturer was there with a couple of boats and a big exhibit. Guess who had the smallest? There was one Supra/moomba in the whole place. it was the worlds edition 242.
But maybe they just feel they have a superior product that speaks for itself....
Supra pulls the World Championships of Wakeboarding, the largest event of the year. I would say that's having your hand in something.Quote:
That aside, I'm worried about SC not really being associated with any outside organizations. Every other major brand seems to have their hand in something, whether it be wakesurf championships, pro tours, 3-event certified boats, etc, and SC doesn't anymore.
You're right, I thought that was a Nautique event for some reason. Well props to them for putting that on, still need to do more though, IMO.
They JUST ended the contract with LF so I'm sure they will partner with someone else soon and get another event to go with Worlds. Pulling both Worlds and Brostock, the sport's two largest single events, is more than most of the other brands.
Meh, the new Supra's just don't appeal to me anymore. No marketing, no pizzazz, seemingly poor quality, etc.
I won't buy a Supra unless it's pre-1998.
I'm surprised LF teamed up with such a cheaply made boat. If they went with Nautique or MC that would make sense. I'm looking into new boats now and when I stopped by Axis, I felt like I could build a better boat. Not to mention they use the same hulls as Malibu, yuck. Also SC really needs to step up their marketing.
A successful marketing strategy and campaign can really make or break a company. I dont know what it is like in the States, but here in Australia, you really dont see or hear much about Supra's whatsoever....They are very low key compared to other major name brand boats such as malibu, Mastercraft and Nautique.
Doofus
I would have thought Supra was a lot more visible in Australia with Josh Sanders being there. I think they even produce some boats over there????
Back to the whole Liquid Force relationship. I am not sure it will help or hurt Supra at all. I can only think of one or two LF boats that I have seen. I am sure there are more, but I am sure in the end it costs SC more money for the relationship than it brings. I am a big LF supporter, but I know it would not change my purchase decision at all.
Diggs, correct, Supra Australia has a manufacturing operation at Nowra New South Wales headed by Josh Sanders who is a great rep for the product, but they are still very low key compared to other brand names.
There are very very few Supra on the water here in Western Australia (you have no idea how few) where I live, so my boat attracts a fair bit of attention when I take it out. In fact we dont even have a Supra dealer or showroom here in Western Australia.
Malibu Wakesetters on the other hand are as common over here as dog turds....They are in plague proportions Australia wide.
Just to give you are comparative idea, a quick search on line on www.boatpoint.com.au revealed only 41 Supras currently listed for sale Australia wide, whilst at the same time there are 190 Malibus for sale.