Please do not adopt that new logo Supra...

[Ptownkid]

It's terrible and the old one is fantastic. Can you even imagine Nike ever dropping their swoosh?

[KG's Supra24]

While we are at it .... Thanks for changing the "a better wake a better boat" to "beyond better". My decals are now out of date ....





I don't think I'll be switching though.

[CincyLaunch]

They changed the motto too!!! Supra is gonna piss alot of people off by changing.
"A better wake a better boat"
Hopefully there will be some good deals on the shirts with the old logo on it over in the store.

[Ptownkid]

I'm not so worried about the tagline...but the wave logo is iconic and has been tied to the brand for over 25 years. There are companies out there that would kill for that kind of brand recognition. Ignoring the fact that the new logo is aesthetically ugly, changing the logo that has represented your company for ever is a really, really, really bad idea.

[Jetlink]

Well, there goes the whole idea behind a brand new boat...I will settle on anything that has the "A better wake, a better boat" before I buy anything with the new tag line...

[haugy]

What the hell is that logo supposed to be?

Tell me this wasn't the brainchild of the new marketing girl from Malibu or axis?

Just proof that Supra is no longer interested in being an iconic boat manufacturer that's been around for years. They just want to appeal to the new masses. While that seems smart on the bottom line, it's loyalists like us who help promote the brand by staying loyal.

I am no longer a Supra fan. I was already on the fence, but this had pretty much done it for me. I am an old-skool fan always, but I no longer will promote the new Supra boats. I'm sorry, the design, the look, the quality just isn't what it used to be. If I get a new boat it will either be a Malibu or Nautique. Most likely a Nautique.

I will always love my old Supra's, but I fear this will be the last one I own. I don't ever plan on selling this Saltare, if it rots out I will V-drive it (not in the cards this year). So I see this boat going to my son when I'm done with it.

I hate to see Supra go this route, and I'm sure all the new Marketing thinkers think this a good direction. Even though I'm 33yrs old, and am in Marketing, I know this is not.

[Ptownkid]

I think...it's supposed to be a birds eye view of the wake. Can you imagine Malibu or Mastercraft changing the font that they use...?

[KG's Supra24]

It's a "greater than" sign is it not? .... to go along with beyond better.

[cadunkle]

It's ugly and goofy looking. No recognition with it either. I'm not a Supra loyalist though. I dislike most new things as they have no class, style, or charm. Just cold fugly designs. I also loathe fuel injection and will never own anything with fuel injection.

I'm sure the new boats throw a great wake, they're very utilitarian in my eyes. A new Supra (or brand x) is just a tool to do a job. It does it well, but I'll stick with my old junk that has timeless styling and lines. If they made a new boat with square windshield, distinct lines, and classic styling but with a few tasteful modern features like tower and ballast, I'd probably like it. I don't have $70k to drop on a new boat, likely never will, and even if I did I could think of far better uses for that money so I'm simply not their target market. The only new boat that appeals to me is Standard. I'm a less is more kind of guy... But for less money I get more features and room for friends out of my old Supra so tossed the Standard idea.

Regardless, new age whippersnapper logo == lame.

[TitanTn]

... Even though I'm 33yrs old, and am in Marketing, I know this is not.

I'm also in Marketing and I agree. I think this is a short-term view and responding to fads. Iconic brands do not change with the wind. You don't have to be a marketer to point out examples. Supra has "missed the boat" on this one, but it kinda goes with where the company is right now. They just don't feel that stable right now. One of the most important things to get right today is a web site. Their web site barely works. To be generous, I think about 50% of the stuff I try to view actually works. Come on. If you can't get a web site to work, am I really going to pay you $85k for a boat? I have to go to their Facebook site to actually see pictures of the boats. It's sad, but consistent with their branding decisions.

Like others have said, I'm loyal to the older Supra boats, but when I purchase something newer I'll be open to considering other brands.